Tanzanite jewellery: the big blue trend sweeping through India

Resource : thejewelleryeditor.com
By Preeta  Agarwal  in New Delhi |

With its deep, inky, purplish-blue allure, tanzanite jewellery is trending in India, usurping the long-ruling dynasty of the emerald and the ruby.

The Indian consumer has always been attracted to blue gemstones, such as blue sapphires and turquoise, but because of entrenched astrological beliefs that associate the blue sapphire with the more negative effects of planet Saturn, customers are hesitant to buy sapphire jewellery and jewellers tend to keep limited collections. Known as the strongest and the fastest-acting gemstone in astrology, it is believed that blue sapphire can fulfill all the dreams of the wearer but can also convert a king into a pauper.

With the recent discovery and easy availability of tanzanite, the Indian market has found a beautiful replacement to fulfill its desire for deep-blue gemstones, and all India’s most prominent jewellers have launched collections featuring tanzanites. …read morea at thejewelleryeditor.com
Tanzanite ring

House of Rose emerald and tanzanite ring with diamonds.

 

Tanzanite necklace

Bina Goenka Swan necklace with diamond slices and pear-shaped tanzanites and beads.

 

Tanzanite colllar

Farah Khan classic pearl and diamond necklace with cabochon tanzanite pendants.

Tanzanite earrings

House of Rose earrings with tanzanites, emeralds and diamonds.

Tanzanite earrings

Varuna D Jani tanzanite drop earrings.

Tanzanite necklace

House of Rose emerald and tanzanite necklace with pear-shaped diamonds.

 

Tanzanite ring

Anmol Jewellers Floral ring with pear-shaped tanzanites and pavé-set diamonds. …see more at thejewelleryeditor.com

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